360° interactive fan room

Rob ThomasChip Tooth Smile

The interactive room

Explore the interactive fan room.

Load the room to explore here. You can close it to continue reading or open it in a separate tab.

Chip Tooth Smile room artwork with the Rob Thomas Timeless portrait portal

Earlier Rob Thomas demo room capture showing album, music video and merchandise controls, with a Coming Soon label — Earlier demo capture with a Coming Soon label. Explore the interactive fan room above.Open the experience ↗

Overview

Crowdzilla built a 360° interactive room for Rob Thomas’s Chip Tooth Smile tour. The idea was to give fans an always-on place to explore and return to as the tour unfolded.

The objective was to bring the album and tour story to fans wherever they were, including those who would never make it to a show.

An earlier demo view combines a 360° gallery with image and video hotspots, plus configured destinations for the album, tour dates, merchandise and fan club.

Chip Tooth Smile room artwork with a Timeless video portal and framed imagery — Chip Tooth Smile room artwork with the Timeless portal and framed imagery.

Intended impact

An experience designed to outlast a show.

The ambition was to give fans more time with the music and its stories, extend the campaign beyond the tour and create a format the artist’s team could use again.

These are intended benefits, not measured campaign results.

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